Designing brands
people remember.
A curated look at two crafts we practice closely: elevated websites, and social media that builds real community.
*The website section below shows concept projects, not commissioned client work.
Delicate pieces, confidently sold.
A minimal, boutique-style storefront built around clean product photography and an effortless shopping flow, letting the pieces speak for themselves.
Project Goals
- Showcase products elegantly
- Simplify the shopping experience
- Build a sense of everyday luxury
- Drive online purchases
Highlights
- Clean, minimal product grid
- Full-bleed editorial photography
- Simple cart and checkout flow
- Mobile-optimized shopping
Built different, unapologetically.
A dark, high-contrast site built around the trainer herself, bold type, gritty texture, and confident energy that positions her as an authority, not just another coach.
Project Goals
- Position the coach as a confident authority
- Clearly present programs
- Encourage consultation bookings
- Let her presence anchor the brand
Highlights
- Dark, editorial hero photography
- Bold, high-contrast type system
- Strong calls-to-action
- Mobile optimized
- Fast-loading layouts
- Accessible navigation
Craveable, loud, and unmissable.
A punchy, appetite-driven site built around bold type and full-bleed food photography, designed to make ordering feel like the obvious next move.
Project Goals
- Make the food the star
- Drive online orders
- Feel fun, not fine-dining
- Keep menu browsing effortless
Highlights
- Bold, playful type system
- Full-bleed hero photography
- Prominent order-online flow
- Mobile-optimized layout
Confidence, worn out loud.
A bold, colorful hero paired with playful display type and a warm coral-and-gold palette, built to make premium services feel fun and approachable, and booking feel effortless.
Project Goals
- Convey energy and luxury together
- Make treatments easy to browse and compare
- Drive consultation bookings
- Showcase real client results
Highlights
- Bold, colorful hero with playful type
- Treatment gallery with clear pricing paths
- Testimonial and results sections
- Mobile-optimized booking flow
An editorial invitation to say yes.
Soft type, generous whitespace, and a slow scroll pace, built to feel like the opening pages of a wedding album rather than a booking form.
Project Goals
- Create a luxury digital experience
- Simplify guest navigation
- Present wedding details beautifully
- Design a memorable first impression
Highlights
- Fully responsive design
- Elegant editorial layout
- Interactive RSVP experience
- Mobile-first navigation
- Custom typography pairing
- Thoughtful information hierarchy
Like what you see?
Let's talk about building something just as polished for your brand.
Beautiful design captures attention. Intentional content keeps it.
Content built for community.
The work below reflects full-time roles held prior to founding She Creates, shown here for the strategy and results behind it.
Reaching the Next Class
As part of the marketing team at a university, I lead social content supporting academic programs, events, and student life, built to reach prospective students and celebrate the school's community. The goal: strengthen the school's presence across platforms, drive interest from prospective students and families, keep current students and alumni engaged with campus life year-round, and unify the many programs, centers, and student organizations, each with their own social presence, under one cohesive voice.
Approach: campaign-driven content calendars timed to the academic year, paired with on-the-ground event coverage, spotlighting student achievements, faculty research, and campus milestones to keep the feed feeling current and alive.
Mon
Faculty Spotlight
Tue
Reel: Campus Life
Wed
Program Highlight
Thu
Story: Behind the Scenes
Fri
Student Achievement
Sat
Event Coverage
Sun
Community Repost
Mon
Faculty Spotlight
Tue
Reel: Campus Life
Wed
Program Highlight
Thu
Story: Behind the Scenes
Fri
Student Achievement
Sat
Event Coverage
Sun
Community Repost
2.6%
Engagement Rate ↑531.9%
20,094
Audience ↑41.2%
69,562
Post Link Clicks ↑853.9%
Building Community Trust Online
As the social media coordinator for a municipal police department, I inherited low engagement across Facebook, Instagram and Twitter; followers weren't interacting with posts in a historic, diverse city where trust and clear communication matter. The goal: increase community engagement, foster trust, and improve public image through more interactive, relevant content.
Approach: a consistent daily posting cadence across all three platforms, Stories and Reels for quick safety tips and behind-the-scenes looks, positive community spotlights like Officer of the Month, and a clear plan for transparent communication during crises.
These results built over 15 months, not overnight, which is exactly why every Social Media package starts with a 3-month minimum: trust and engagement compound with consistency, and short-term posting rarely moves the needle.
11.5K
Accounts Reached ↑116%
7.5%
Engagement Rate ↑5.5%
425
New Follows ↑15%
Let's create something
worth remembering.
Whether you need an elevated website or a stronger social media presence, She Creates can help bring your vision to life.